Sign Up for Our Weekly Curated Newsletter For Bootstrappers

How to Hire a Content Marketer: A Complete Hiring Kit for Recruiting, Selecting, & Training

The term “content marketer” can refer to a wide variety of roles and responsibilities. You might be running solo and looking to bring in someone to jumpstart your content marketing initiative. Or, perhaps you have an expanding business…

click to view

More articles on Content Marketing

Customer-Content Fit: A Framework for Producing Content That Attracts Customers

Introducing “Content-Customer Fit” We’ve seen this problem so often, across so many industries, that we’ve decided we need to formalize this issue. We’re calling this concept: Content-Customer Fit. click to view  

9 Types of Content your Product’s Website Needs

Here are nine types of content that you need on your site to get traffic and convince visitors to try your product. click to view

How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month….