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Acquisition is Easy. Retention is Hard.

Acquiring new customers used to be really hard in SaaS. Most companies were limited to either banner ads via Google AdWords, or SEO. Today, getting tons of new users isn’t hard. What’s hard is keeping them.

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More articles for Bootstrappers

How I bootstrapped Remoteur with €53 and no existing audience. Remoteur is a bi-weekly newsletter of remote jobs for pros based in Europe. This is the story of how I built and launched it. click to view

When startups fail, it’s often because they built something that the market didn’t want. Don’t be like that. Validate your idea first. You have an idea, but how do you make sure that it works? Do people want to actually buy it? click to view

If you were wondering what does MVP even mean, it is a term popularised as a part of lean startup, the most popular method for developing innovative products. Minimum Viable Product click to view