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How we get great testimonials

Customer testimonials have long been a staple of our marketing efforts. We tweet them, we have them sprinkled all throughout both the marketing site and the app itself, and we even have a Wall of Love dedicated just to this.

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We were able to generate almost $9 million from a small group of just 1,000 customers. And they were delighted to pay. But hey, what if you don’t have 1,000 customers? What if you only have a few hundred? click to view

The first thing I do is decide what my call to action will be. What is it I’m trying to get people to do? Is it get them to sign up for a launch list? Is it get them to sign up for a newsletter? Sign up for a trial? It’s pretty simple… click to…

This is the first in a series of blog posts where I’m going to be walking through a real life example of building a paid acquisition campaign, from scratch, using my actual business as an example. click to view

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