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The 3 types of bullshit feedback — and what to do about them

How to handle the most-frustrating types of feedback we hear. The feedback we receive can sometimes feel like bullshit. I recently spoke with a CEO who told me she received feedback from an employee who proclaimed, “ This company doesn’t care about parent s.” The employee then proceeded to gripe about the lack of maternity and paternity benefits.

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Solving for the problem, not the pain

It’s no mystery how customer feedback fits into business. Des Traynor, the co-founder of Intercom, thinks of customer feedback as business-oxygen . Drift refers to it as the ‘battery that powers customer-driven companies.’ No surprise, then, that much has been said about how to ask for it, collect it, and implement it in the right…