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5+ Ways to Build Your Side Business Without Quitting Your Day Job

Adam Grant’s book, Originals , is a great read for any budding entrepreneur — especially if you feel like you’re not a “real” business owner unless you quit your job, sell all your stuff, and put every last resource you have into building your shop. “In a fascinating study, management researchers Joseph Raffiee and Jie Feng asked a simple question: When people start a business, are the better off keeping or quitting their day jobs?” Grant writes.

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Solving for the problem, not the pain

It’s no mystery how customer feedback fits into business. Des Traynor, the co-founder of Intercom, thinks of customer feedback as business-oxygen . Drift refers to it as the ‘battery that powers customer-driven companies.’ No surprise, then, that much has been said about how to ask for it, collect it, and implement it in the right…