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Seeing Diminishing Returns in AdWords? Here Are 5 Advanced Optimization Tactics

Being a modern-day Paid Media Manager can make you feel a bit like Sisyphus. Your VP of Marketing has charged you with rolling a boulder uphill (continuously optimizing your AdWords campaigns even when you’ve reached your quarterly objectives).

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How Push Notifications Can Increase User Engagement (With Examples)

Like a gentle tap on the shoulder from an old friend, push notifications are friendly, helpful and inviting. They are not an excuse to spam or bombard your users with irrelevant news and details. click to view  

How to Become the World’s #1 Expert in Your Niche

Whether you’re a brand, a webmaster or a solo blogger, it’s essential your audience takes you seriously. You need to prove you know your stuff. click to view  

How to Measure Content Marketing ROI: A Simple 4 Step Process

Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. And complicated. Or is it? Here’s what we found: Measuring content ROI is really as simple as knowing your conversion rate. click to view  

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