Introducing “Content-Customer Fit” We’ve seen this problem so often, across so many industries, that we’ve decided we need to formalize this issue. We’re calling this concept: Content-Customer Fit. …
content marketing
9 Types of Content your Product’s Website Needs
blog.featureupvote.com
Here are nine types of content that you need on your site to get traffic and convince visitors to try your product.…
How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits
blog.bufferapp.com
Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and …
How I Grew My List in 1 Month with an Email Course
convertkit.com
In August of 2016, my very first email course generated 1,817 new email subscribers without me doing a thing to promote the launch. No paid ad campaigns. No joint webinars. No influencer outreach. No time-consuming guest posts. New email …
The Future of Content Marketing Is Specialization
audienceops.com
They see a great piece of content with witty headlines, stunning illustrations, beautiful charts, and hundreds of comments. Then, thinking that this would be a boon for their business, they decide to go out and hire a “content …
How to Reverse Engineer Successful Content Marketing Campaigns
sujanpatel.com
You can adapt a campaign that worked well for you in the past. Or you could reverse engineer a campaign that’s been successful for your competitor.…
How to Write Effective Email Copy to Grab (and Maintain) Attention
blog.chamaileon.io
Do you know what makes one email succeed and another fail in grabbing and maintaining your attention? Read on and you will have an idea or two!…
This Case Study Proves You’re Overthinking Content Marketing
medium.com
I fear that sometimes we’re all guilty at times of overthinking it. When you strip away the analysis and the targeting, the funnels and the automation, the calendars and the syndication, you’re left with a simple truth…
How to Write Amazing Case Studies That Convert & Drive Sales
blog.gleam.io
Many companies can talk a big talk, but how many times have you ever heard someone call themselves The Best at something? It can be easy to portray yourself as being the best, but often harder to convey to potential customers (with …