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How SaaS Companies Can Get Leads from AdWords at a Lower Cost (by Playing Out With Keyword Research!)

Your SaaS company marketers can easily spend a lot trying to get qualified leads from Google AdWords.
This is true for many industries, but there are spheres where competition and cost-per-click (CPC) bids are especially high.
For example, at the time of writing this post, suggested bids for keywords “CRM software” and “time…

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What I Learned Analyzing 16 Years of MailChimp Home Pages

For a long time, people (including me!) have fawned over the fun, delightful bits of copy MailChimp sprinkles throughout their product and marketing assets. But it’s become increasingly obvious that there’s a lot more than just fun branding to the self-funded Atlanta company that’s grown to over 16 million customers… click to view  

3 personalization tweaks that boosted my sales by 70%

Think about the last time you were asked what you did for a living. Maybe you were asked by a family member. Or a neighbor. Or someone you were sharing drinks with at an industry conference. Or (if you do a lot of international travel), an immigration officer. If you’re like me,… click to view

50 Creative Ideas Your Marketing Team Can Use to Improve SaaS Product Adoption & Awareness

You don’t need a big budget or a six-week-long strategic planning session to get started with product marketing. Sure, you’ll need to do this eventually, but it shouldn’t put on hold your product adoption and awareness tasks. click to view

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