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How SaaS Companies Can Get Leads from AdWords at a Lower Cost (by Playing Out With Keyword Research!)

Your SaaS company marketers can easily spend a lot trying to get qualified leads from Google AdWords.
This is true for many industries, but there are spheres where competition and cost-per-click (CPC) bids are especially high.
For example, at the time of writing this post, suggested bids for keywords “CRM software” and “time…

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