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How We Increased the Readership of Buffer’s Blog to Over 1.5 Million Visits

Every company is a media company these days, and Buffer is no different. We started the Buffer Social blog in January 2011 and since then it has been a key component in the success of the company. We have published more than 1,000 posts—and we’re honored to receive more than 1.5 million visits every month.

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A Simple Framework for Testing Your Social Media Ideas (+ 87 Ideas)

Experiment with ideas. Test and see which works better. Analyze your data. These are phrases we often use on this blog. To us, social media marketing is a bit of a science. We recommend testing things, running experiments, and analyzing data — because it worked for us. This experimental mindset has… click to view

When Your SaaS Content Marketing Isn’t Working – with Josh Haynam

In this podcast, Josh Haynam, co-founder of Interact shares on how they found a new way to generate traffic when their content marketing wasn't working for them anymore. click to view

How to Scale Your Lead Generation Through Blogging

I’m a big proponent of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool. How many times do the same people visit your website? Unless you have an ecommerce store, there’s no reason for a prospective customer to visit your… click to…