So, You have decided you want to build a Micro-saas and are looking for ideas for it. If you have some ideas, you can jump ahead to the checklist below. Don’t know what a Micro-saas is or want some examples then check out my 10 examples of Micro-saas businesses
Where to find ideas
I find ideas everywhere; in fact, I would say I am an idea addict. I used to pluck ideas out of thin air and then go off and build them, which sometimes worked but most of the time it didn’t. The key to finding an idea for a Micro-saas is to look for a pain that is small in real life that people are currently having and are willing to pay to fix.
Here are a couple of examples:
You are a marketer, who is creating the same type campaign over and over again.
You are a developer, who is developing products or tools or features for multiple projects.
A word of caution for all you developers out there. If you are thinking of developing developer tools or services, ask yourself what is the last thing I paid for? And how long did you spend looking for a solution that avoided just paying for an existing solution? Also, there is a particular type of developer that will not ever pay for software and think it should be open source so aiming a product at them might be fruitless.
Here is the checklist that I use for evaluating my ideas for Micro-saas products.
Does one thing well
It can do more than one thing but having one core feature will help you get it to market and make marketing it easier.
Can be run by one person
The reason for this is that it will most likely be a low-cost product, so having a low running cost will help. I am not saying once it has been successful you shouldn’t hire people.
Should be simple to get started with
If you want to get it up and running, then try not to add the kitchen sink to your Micro-saas. The clue is in the name it’s a Micro-saas so should be micro in scope and features.
Doesn’t have a big support need
If you have a massive support need, be it installation or onboarding then it will not be cost-effective. See Can be run by one person
Has paying customers
This is a no-brainer, do not do freemium just make a product that is worthy of charging for from day one.
Sells to businesses
Selling to consumers is hard unless you are in retail or entertainment and even then it’s a competitive space. Businesses are used to paying for services and will happily pay if you solve a problem for them or make them money.
Ideally not a new market space
If you have found a new gap in an existing market then great but if there are no products in a market space then think again as if there are no products, it is most likely that there isn’t a way to make money in that space. If there are competitors, then don’t be put off as it means there are paying customers for that space. Remember the internet is a vast place with more than enough space for more than one company.
If you just want to copy and past then checklist here it is again:
– Does one thing well
– Can be run by one person
– Should be simple to get started with
– Doesn’t have a big support need
– Has paying customers
– Sells to businesses
– Ideally not a new market
If you haven’t built your Micro-saas yet then why not join our Micro-saas challenge when it launches on the 1st of April 2018. You can follow along with the planning of it over at makeitandlaunch.com or sign up to our mailing list.
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